Marketing

Why Your Home Buyers Aren't Converting

Conversion optimization is no easy feat. In this blog, we dive into everything you need to learn from the customers who didn’t convert, and what you can do to ensure you capture their attention next time.

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Tips from Ad World 2021 All Home Builder Marketers Should Know

Last week, the OpenHouse.ai marketing team attended Ad World 2021. In this blog, we discuss some of the hot-takes that all home builder marketers should know and apply to their marketing strategy. 

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3 Ways to Improve the Digital Home Shopping Experience

Now more than ever, customers value businesses that anticipate their needs and deliver a shopping experience that is catered to them. It's time for home builders to follow suit, and prioritize the customer experience.

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Myth Busters- When Does the Home Buying Journey Really Start?

Builders are dying to know- when does the home buying journey really start? Spoiler- it’s not when prospects enter your sales centre. The truth is, the buying journey really begins the moment someone arrives on your website. 

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5 Recommendations for Home Builder's 2021 Marketing Strategy

The way we do business in 2020 has changed. Within the homebuilding industry, we’ve witnessed a fundamental shift in how home builders approach their marketing and sales operations.

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Finding the RIGHT Home Builder CRM for You!

New technology for homebuilders comes and goes, fast. Although some technology has proven to be more useful than others, one piece of sales and marketing technology that’s here to stay is customer relationship management.

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5 Digital Marketing Trends for 2021

The online world is always evolving, and marketers need to constantly adapt to the latest industry trends to keep up.

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5 Homebuilder Websites We Are Hooked On

The best website designs really know how to draw you in. It could be ingenious interaction, phenomenal use of photo and video, or technology and tools that elevate your experience. Whatever it is, you’re hooked.

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Changes to Apple's IDFA: What does this mean for homebuilding marketers?

This June, Apple released several changes to its devices and operating systems, as it often does. But tucked within the shiny new user interface were a series of privacy updates that will greatly impact marketers.

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5 Marketing Technologies Every Homebuilder Needs

Although technology and data in your marketing mix was once a novelty, the transition towards digital has made these resources a necessity to excel in the given market.

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6 Steps on the Path to Content Marketing

The term content marketing has been thrown around for years, but what exactly does this mean for homebuilders? How does content marketing fit into your overall strategy?

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Call To Actions You Can't Help But Click

The infamous question all marketers in every industry must face: how do we convert more leads? Within the homebuilding industry, this proves an even bigger challenge. 

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Google Ad's Policy Changes and its Impact on Marketers

Marketers will be facing new challenges when creating targeted advertisements in the digital space due to Google’s most recent policy changes. Segmentation is critical in marketing, but these changes offer a new obstacle.

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