Tips from Ad World 2021 All Home Builder Marketers Should Know
Last week, the OpenHouse.ai marketing team attended Ad World 2021. In this blog, we discuss some of the hot-takes that all home builder marketers should know and apply to their marketing strategy.Continue reading →
3 Ways to Improve the Digital Home Shopping Experience
Now more than ever, customers value businesses that anticipate their needs and deliver a shopping experience that is catered to them. It's time for home builders to follow suit, and prioritize the customer experience.Continue reading →
Myth Busters- When Does the Home Buying Journey Really Start?
Builders are dying to know- when does the home buying journey really start? Spoiler- it’s not when prospects enter your sales centre. The truth is, the buying journey really begins the moment someone arrives on your website.Continue reading →
5 Recommendations for Home Builder's 2021 Marketing Strategy
The way we do business in 2020 has changed. Within the homebuilding industry, we’ve witnessed a fundamental shift in how home builders approach their marketing and sales operations.Continue reading →
Changes to Apple's IDFA: What does this mean for homebuilding marketers?
This June, Apple released several changes to its devices and operating systems, as it often does. But tucked within the shiny new user interface were a series of privacy updates that will greatly impact marketers.Continue reading →
Google Ad's Policy Changes and its Impact on Marketers
Marketers will be facing new challenges when creating targeted advertisements in the digital space due to Google’s most recent policy changes. Segmentation is critical in marketing, but these changes offer a new obstacle.Continue reading →