Data Analytics

We Hear You, Home Builders!

The market remains completely volatile. New opportunities and challenges are constantly arising in the new home construction industry. Builders, we at OpenHouse.ai hear you, and we're eager to help.

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What Google Analytics Has Been Missing

It’s safe to say- Google Analytics is a marketers’ best friend. But can it really tell the full story of your customer's digital journey? GA and OpenHouse.ai could be the combination your marketing efforts have been missing.

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Domains, Subdomains and Tracking- Explained!

It is critical to accurately monitor each unique website visitor’s online experience- and disjointed data sources only make it harder to do that. Let's talk all things domain, subdomain and how to track each visitors journey.

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The Death of Third-Party Cookies- What Does this Mean for Home Builder Marketers?

Third-party cookie data has been common place for years, allowing marketers to learn about website visitor’s online behaviors. But with Google phasing-out third-party cookies...

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Our Data Philosophy - Using AI For Good

As a data-driven company, OpenHouse.ai believes in the power that AI-technology can bring in offering a personalized home shopping experience. We are passionate about the ethical use of AI-technology.

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Changing Consumer Preferences and How to Keep Up

We live in a time when technology moves fast, and consumer preferences move faster. With changing market trends and consumer interests constantly fluctuating, homebuilders must remain current in order to best serve each buyer

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The Power of Data and Why Builders Need It

The concept of data and analytics have been around for years; most organizations now understand the value of capturing data and applying analytics to optimize their business.

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