Builders, It's Time to Pace Yourself
Finding success within the home building market is ultimately a marathon, not a sprint. With demand being stronger than ever, many builders struggle to find the balance between supply and demand- but real-time data can help.Continue reading →
Tips from Ad World 2021 All Home Builder Marketers Should Know
Last week, the OpenHouse.ai marketing team attended Ad World 2021. In this blog, we discuss some of the hot-takes that all home builder marketers should know and apply to their marketing strategy.Continue reading →
Rising Costs of Materials and How Builders are Managing
With the price of materials rising, supply chain disruptions, and a shortage of construction-ready land, home builders are struggling with limited supply and rising demand- luckily the latest tech can help you stay current.Continue reading →
3 Ways to Improve the Digital Home Shopping Experience
Now more than ever, customers value businesses that anticipate their needs and deliver a shopping experience that is catered to them. It's time for home builders to follow suit, and prioritize the customer experience.Continue reading →
How OpenHouse.ai Uses Geospatial Technology
Geospatial technology was once exclusive to highly specialized industries and held under lock and key. OpenHouse.ai is breaking down these barriers and making this technology accessible within the home building industry.Continue reading →
Domains, Subdomains and Tracking- Explained!
It is critical to accurately monitor each unique website visitor’s online experience- and disjointed data sources only make it harder to do that. Let's talk all things domain, subdomain and how to track each visitors journey.Continue reading →
The Death of Third-Party Cookies- What Does this Mean for Home Builder Marketers?
Third-party cookie data has been common place for years, allowing marketers to learn about website visitor’s online behaviors. But with Google phasing-out third-party cookies...Continue reading →
Buying a Home Entirely Online... It Can be Done!
The latest and greatest technologies within this industry have made buying a home from start to finish online, entirely possible! Although it may be hard to believe, we break down the process of buying a home - virtually.Continue reading →
Myth Busters- When Does the Home Buying Journey Really Start?
Builders are dying to know- when does the home buying journey really start? Spoiler- it’s not when prospects enter your sales centre. The truth is, the buying journey really begins the moment someone arrives on your website.Continue reading →
5 Recommendations for Home Builder's 2021 Marketing Strategy
The way we do business in 2020 has changed. Within the homebuilding industry, we’ve witnessed a fundamental shift in how home builders approach their marketing and sales operations.Continue reading →
AI Technology - Finding the Balance Between Privacy and Personalization
The power of data is impossible to ignore. As we continue to catapult into a digital world, data and information is only getting more advanced; and arguably the most revolutionary technology of our time is AI.Continue reading →
Digital Transformation - Redefining Your Business
Digital transformation is so much more than a buzzword. As technologies continue to dramatically reshape countless industries, many companies are pursuing large-scale change to remain current in our rapidly evolving world.Continue reading →
Changing Consumer Preferences and How to Keep Up
We live in a time when technology moves fast, and consumer preferences move faster. With changing market trends and consumer interests constantly fluctuating, homebuilders must remain current in order to best serve each buyerContinue reading →
Changes to Apple's IDFA: What does this mean for homebuilding marketers?
This June, Apple released several changes to its devices and operating systems, as it often does. But tucked within the shiny new user interface were a series of privacy updates that will greatly impact marketers.Continue reading →
Lead Nurturing Case Study: How OpenHouse.ai and Data Enabled Trico Homes to Increase Sales
OpenHouse.ai’s marketing platform empowered Trico Homes to utilize data and technology to drive high impact decision-making within homebuilding and ultimately increase sales by understanding each unique home buyer.Continue reading →
Virtual Reality and COVID-19: a Match Made in Heaven?
Modern technological developments continue to shape the world around us; within the real estate industry, the latest and greatest is Virtual Reality (VR).Continue reading →
Google Ad's Policy Changes and its Impact on Marketers
Marketers will be facing new challenges when creating targeted advertisements in the digital space due to Google’s most recent policy changes. Segmentation is critical in marketing, but these changes offer a new obstacle.Continue reading →
The Shift Towards Technology - New Hype or New Reality?
The homebuilding industry is already in the midst of technological change, and the time has come to not just embrace it but leverage it.Continue reading →