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 3 Ways to Improve the Digital Home Shopping Experience

3 Ways to Improve the Digital Home Shopping Experience

Now more than ever, customers value businesses that anticipate their needs and deliver a shopping experience that is catered to them. It's time for home builders to follow suit, and prioritize the customer experience.

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How OpenHouse.ai Uses Geospatial Technology

How OpenHouse.ai Uses Geospatial Technology

Geospatial technology was once exclusive to highly specialized industries and held under lock and key. OpenHouse.ai is breaking down these barriers and making this technology accessible within the home building industry.

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Domains, Subdomains and Tracking- Explained!

Domains, Subdomains and Tracking- Explained!

It is critical to accurately monitor each unique website visitor’s online experience- and disjointed data sources only make it harder to do that. Let's talk all things domain, subdomain and how to track each visitors journey.

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The Death of Third-Party Cookies- What Does this Mean for Home Builder Marketers?

The Death of Third-Party Cookies- What Does this Mean for Home Builder Marketers?

Third-party cookie data has been common place for years, allowing marketers to learn about website visitor’s online behaviors. But with Google phasing-out third-party cookies...

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Buying a Home Entirely Online... It Can be Done!

Buying a Home Entirely Online... It Can be Done!

The latest and greatest technologies within this industry have made buying a home from start to finish online, entirely possible! Although it may be hard to believe, we break down the process of buying a home - virtually.

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Myth Busters- When Does the Home Buying Journey Really Start?

Myth Busters- When Does the Home Buying Journey Really Start?

Builders are dying to know- when does the home buying journey really start? Spoiler- it’s not when prospects enter your sales centre. The truth is, the buying journey really begins the moment someone arrives on your website. 

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5 Recommendations for Home Builder's 2021 Marketing Strategy

5 Recommendations for Home Builder's 2021 Marketing Strategy

The way we do business in 2020 has changed. Within the homebuilding industry, we’ve witnessed a fundamental shift in how home builders approach their marketing and sales operations.

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Book More Sales Appointments Online

Book More Sales Appointments Online

Consumers continue to flock online for all of their retail needs, so why not when shopping for a home? The digital transformation of the home building industry is well underway.

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Our Data Philosophy - Using AI For Good

Our Data Philosophy - Using AI For Good

As a data-driven company, OpenHouse.ai believes in the power that AI-technology can bring in offering a personalized home shopping experience. We are passionate about the ethical use of AI-technology.

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AI Technology - Finding the Balance Between Privacy and Personalization

AI Technology - Finding the Balance Between Privacy and Personalization

The power of data is impossible to ignore. As we continue to catapult into a digital world, data and information is only getting more advanced; and arguably the most revolutionary technology of our time is AI.

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Building a Website That Homebuyers Can Trust

Building a Website That Homebuyers Can Trust

Traditionally, a warm welcome or kind word from your salesperson was the first introduction to your organization to build trust with clients; now it’s up to your website to offer a positive first impression.

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Improving the Homebuying Journey

Improving the Homebuying Journey

Currently, about 55% of homebuyers who purchased a home within the past five years, hit snags in the homebuying process-- that just isn’t right! OpenHouse.ai is passionate about lowering that statistic.

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Finding the RIGHT Home Builder CRM for You!

Finding the RIGHT Home Builder CRM for You!

New technology for homebuilders comes and goes, fast. Although some technology has proven to be more useful than others, one piece of sales and marketing technology that’s here to stay is customer relationship management.

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Digital Transformation - Redefining Your Business

Digital Transformation - Redefining Your Business

Digital transformation is so much more than a buzzword. As technologies continue to dramatically reshape countless industries, many companies are pursuing large-scale change to remain current in our rapidly evolving world.

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5 Digital Marketing Trends for 2021

5 Digital Marketing Trends for 2021

The online world is always evolving, and marketers need to constantly adapt to the latest industry trends to keep up.

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5 Homebuilder Websites We Are Hooked On

5 Homebuilder Websites We Are Hooked On

The best website designs really know how to draw you in. It could be ingenious interaction, phenomenal use of photo and video, or technology and tools that elevate your experience. Whatever it is, you’re hooked.

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Changing Consumer Preferences and How to Keep Up

Changing Consumer Preferences and How to Keep Up

We live in a time when technology moves fast, and consumer preferences move faster. With changing market trends and consumer interests constantly fluctuating, homebuilders must remain current in order to best serve each buyer

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Changes to Apple's IDFA: What does this mean for homebuilding marketers?

Changes to Apple's IDFA: What does this mean for homebuilding marketers?

This June, Apple released several changes to its devices and operating systems, as it often does. But tucked within the shiny new user interface were a series of privacy updates that will greatly impact marketers.

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Your Biggest Asset to Boost Home Sales

Your Biggest Asset to Boost Home Sales

As the world continues to catapult into the digital age, optimizing your online presence is critical to succeed. For homebuilders, this entails leveraging your website as one of your greatest digital assets.

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5 Marketing Technologies Every Homebuilder Needs

5 Marketing Technologies Every Homebuilder Needs

Although technology and data in your marketing mix was once a novelty, the transition towards digital has made these resources a necessity to excel in the given market.

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Lead Nurturing Case Study: How OpenHouse.ai and Data Enabled Trico Homes to Increase Sales

Lead Nurturing Case Study: How OpenHouse.ai and Data Enabled Trico Homes to Increase Sales

OpenHouse.ai’s marketing platform empowered Trico Homes to utilize data and technology to drive high impact decision-making within homebuilding and ultimately increase sales by understanding each unique home buyer.

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The Digital Future of Home Sales

The Digital Future of Home Sales

If the COVID-19 crisis has taught homebuilders anything, it’s that adaptation and agility are necessary to survive, and the best way to do so is by embracing the digital world.

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The Power of Data and Why Builders Need It

The Power of Data and Why Builders Need It

The concept of data and analytics have been around for years; most organizations now understand the value of capturing data and applying analytics to optimize their business.

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Stay Current with Interactive Floor Plans

Stay Current with Interactive Floor Plans

The transition towards digital is only accelerating, and as your trusted technology partner we want to support you in forging this digital future.

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Virtual Reality and COVID-19: a Match Made in Heaven?

Virtual Reality and COVID-19: a Match Made in Heaven?

Modern technological developments continue to shape the world around us; within the real estate industry, the latest and greatest is Virtual Reality (VR).

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6 Steps on the Path to Content Marketing

6 Steps on the Path to Content Marketing

The term content marketing has been thrown around for years, but what exactly does this mean for homebuilders? How does content marketing fit into your overall strategy?

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Call To Actions You Can't Help But Click

Call To Actions You Can't Help But Click

The infamous question all marketers in every industry must face: how do we convert more leads? Within the homebuilding industry, this proves an even bigger challenge. 

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Google Ad's Policy Changes and its Impact on Marketers

Google Ad's Policy Changes and its Impact on Marketers

Marketers will be facing new challenges when creating targeted advertisements in the digital space due to Google’s most recent policy changes. Segmentation is critical in marketing, but these changes offer a new obstacle.

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 The Future of "Smart Homes"

The Future of "Smart Homes"

In recent years, “smart” or “connected” homes have defined luxury within the home building industry. Smart home devices have grown significantly in popularity, and it's time for you to invest in this technology too.

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The Shift Towards Technology - New Hype or New Reality?

The Shift Towards Technology - New Hype or New Reality?

The homebuilding industry is already in the midst of technological change, and the time has come to not just embrace it but leverage it. 

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