We Hear You, Home Builders!
The market remains completely volatile. New opportunities and challenges are constantly arising in the new home construction industry. Builders, we at OpenHouse.ai hear you, and we're eager to help.Continue reading →
Builders, It's Time to Pace Yourself
Finding success within the home building market is ultimately a marathon, not a sprint. With demand being stronger than ever, many builders struggle to find the balance between supply and demand- but real-time data can help.Continue reading →
What Google Analytics Has Been Missing
It’s safe to say- Google Analytics is a marketers’ best friend. But can it really tell the full story of your customer's digital journey? GA and OpenHouse.ai could be the combination your marketing efforts have been missing.Continue reading →
Adapting to the Resale User Experience
In today’s world, the home buying journey begins online, and therefore, your online catalog is your first impression. Investing in the user experience of your catalog empowers not only home buyers to find what they...Continue reading →
Why Your Home Buyers Aren't Converting
Conversion optimization is no easy feat. In this blog, we dive into everything you need to learn from the customers who didn’t convert, and what you can do to ensure you capture their attention next time.Continue reading →
Tips from Ad World 2021 All Home Builder Marketers Should Know
Last week, the OpenHouse.ai marketing team attended Ad World 2021. In this blog, we discuss some of the hot-takes that all home builder marketers should know and apply to their marketing strategy.Continue reading →
Rising Costs of Materials and How Builders are Managing
With the price of materials rising, supply chain disruptions, and a shortage of construction-ready land, home builders are struggling with limited supply and rising demand- luckily the latest tech can help you stay current.Continue reading →
3 Ways to Improve the Digital Home Shopping Experience
Now more than ever, customers value businesses that anticipate their needs and deliver a shopping experience that is catered to them. It's time for home builders to follow suit, and prioritize the customer experience.Continue reading →
How OpenHouse.ai Uses Geospatial Technology
Geospatial technology was once exclusive to highly specialized industries and held under lock and key. OpenHouse.ai is breaking down these barriers and making this technology accessible within the home building industry.Continue reading →
Domains, Subdomains and Tracking- Explained!
It is critical to accurately monitor each unique website visitor’s online experience- and disjointed data sources only make it harder to do that. Let's talk all things domain, subdomain and how to track each visitors journey.Continue reading →
The Death of Third-Party Cookies- What Does this Mean for Home Builder Marketers?
Third-party cookie data has been common place for years, allowing marketers to learn about website visitor’s online behaviors. But with Google phasing-out third-party cookies...Continue reading →
Buying a Home Entirely Online... It Can be Done!
The latest and greatest technologies within this industry have made buying a home from start to finish online, entirely possible! Although it may be hard to believe, we break down the process of buying a home - virtually.Continue reading →
Myth Busters- When Does the Home Buying Journey Really Start?
Builders are dying to know- when does the home buying journey really start? Spoiler- it’s not when prospects enter your sales centre. The truth is, the buying journey really begins the moment someone arrives on your website.Continue reading →
5 Recommendations for Home Builder's 2021 Marketing Strategy
The way we do business in 2020 has changed. Within the homebuilding industry, we’ve witnessed a fundamental shift in how home builders approach their marketing and sales operations.Continue reading →
Book More Sales Appointments Online
Consumers continue to flock online for all of their retail needs, so why not when shopping for a home? The digital transformation of the home building industry is well underway.Continue reading →
Our Data Philosophy - Using AI For Good
As a data-driven company, OpenHouse.ai believes in the power that AI-technology can bring in offering a personalized home shopping experience. We are passionate about the ethical use of AI-technology.Continue reading →
AI Technology - Finding the Balance Between Privacy and Personalization
The power of data is impossible to ignore. As we continue to catapult into a digital world, data and information is only getting more advanced; and arguably the most revolutionary technology of our time is AI.Continue reading →
Building a Website That Homebuyers Can Trust
Traditionally, a warm welcome or kind word from your salesperson was the first introduction to your organization to build trust with clients; now it’s up to your website to offer a positive first impression.Continue reading →
Improving the Homebuying Journey
Currently, about 55% of homebuyers who purchased a home within the past five years, hit snags in the homebuying process-- that just isn’t right! OpenHouse.ai is passionate about lowering that statistic.Continue reading →
Finding the RIGHT Home Builder CRM for You!
New technology for homebuilders comes and goes, fast. Although some technology has proven to be more useful than others, one piece of sales and marketing technology that’s here to stay is customer relationship management.Continue reading →
Digital Transformation - Redefining Your Business
Digital transformation is so much more than a buzzword. As technologies continue to dramatically reshape countless industries, many companies are pursuing large-scale change to remain current in our rapidly evolving world.Continue reading →
5 Digital Marketing Trends for 2021
The online world is always evolving, and marketers need to constantly adapt to the latest industry trends to keep up.Continue reading →
5 Homebuilder Websites We Are Hooked On
The best website designs really know how to draw you in. It could be ingenious interaction, phenomenal use of photo and video, or technology and tools that elevate your experience. Whatever it is, you’re hooked.Continue reading →
Changing Consumer Preferences and How to Keep Up
We live in a time when technology moves fast, and consumer preferences move faster. With changing market trends and consumer interests constantly fluctuating, homebuilders must remain current in order to best serve each buyerContinue reading →
Changes to Apple's IDFA: What does this mean for homebuilding marketers?
This June, Apple released several changes to its devices and operating systems, as it often does. But tucked within the shiny new user interface were a series of privacy updates that will greatly impact marketers.Continue reading →
Your Biggest Asset to Boost Home Sales
As the world continues to catapult into the digital age, optimizing your online presence is critical to succeed. For homebuilders, this entails leveraging your website as one of your greatest digital assets.Continue reading →
5 Marketing Technologies Every Homebuilder Needs
Although technology and data in your marketing mix was once a novelty, the transition towards digital has made these resources a necessity to excel in the given market.Continue reading →
Lead Nurturing Case Study: How OpenHouse.ai and Data Enabled Trico Homes to Increase Sales
OpenHouse.ai’s marketing platform empowered Trico Homes to utilize data and technology to drive high impact decision-making within homebuilding and ultimately increase sales by understanding each unique home buyer.Continue reading →
The Digital Future of Home Sales
If the COVID-19 crisis has taught homebuilders anything, it’s that adaptation and agility are necessary to survive, and the best way to do so is by embracing the digital world.Continue reading →
The Power of Data and Why Builders Need It
The concept of data and analytics have been around for years; most organizations now understand the value of capturing data and applying analytics to optimize their business.Continue reading →
Stay Current with Interactive Floor Plans
The transition towards digital is only accelerating, and as your trusted technology partner we want to support you in forging this digital future.Continue reading →
Virtual Reality and COVID-19: a Match Made in Heaven?
Modern technological developments continue to shape the world around us; within the real estate industry, the latest and greatest is Virtual Reality (VR).Continue reading →
6 Steps on the Path to Content Marketing
The term content marketing has been thrown around for years, but what exactly does this mean for homebuilders? How does content marketing fit into your overall strategy?Continue reading →
Call To Actions You Can't Help But Click
The infamous question all marketers in every industry must face: how do we convert more leads? Within the homebuilding industry, this proves an even bigger challenge.Continue reading →
Google Ad's Policy Changes and its Impact on Marketers
Marketers will be facing new challenges when creating targeted advertisements in the digital space due to Google’s most recent policy changes. Segmentation is critical in marketing, but these changes offer a new obstacle.Continue reading →
The Future of "Smart Homes"
In recent years, “smart” or “connected” homes have defined luxury within the home building industry. Smart home devices have grown significantly in popularity, and it's time for you to invest in this technology too.Continue reading →
The Shift Towards Technology - New Hype or New Reality?
The homebuilding industry is already in the midst of technological change, and the time has come to not just embrace it but leverage it.Continue reading →