The market remains completely volatile. New opportunities and challenges are constantly arising in the new home construction industry. Builders, we at OpenHouse.ai hear you, and we're eager to help.

Finding success within the home building market is ultimately a marathon, not a sprint. With demand being stronger than ever, many builders struggle to find the balance between supply and demand- but real-time data can help.

It’s safe to say- Google Analytics is a marketers’ best friend. But can it really tell the full story of your customer's digital journey? GA and OpenHouse.ai could be the combination your marketing efforts have been missing.

In today’s world, the home buying journey begins online, and therefore, your online catalog is your first impression. Investing in the user experience of your catalog empowers not only home buyers to find what they...

Conversion optimization is no easy feat. In this blog, we dive into everything you need to learn from the customers who didn’t convert, and what you can do to ensure you capture their attention next time.

Last week, the OpenHouse.ai marketing team attended Ad World 2021. In this blog, we discuss some of the hot-takes that all home builder marketers should know and apply to their marketing strategy. 

With the price of materials rising, supply chain disruptions, and a shortage of construction-ready land, home builders are struggling with limited supply and rising demand- luckily the latest tech can help you stay current.

Now more than ever, customers value businesses that anticipate their needs and deliver a shopping experience that is catered to them. It's time for home builders to follow suit, and prioritize the customer experience.

Geospatial technology was once exclusive to highly specialized industries and held under lock and key. OpenHouse.ai is breaking down these barriers and making this technology accessible within the home building industry.

It is critical to accurately monitor each unique website visitor’s online experience- and disjointed data sources only make it harder to do that. Let's talk all things domain, subdomain and how to track each visitors journey.

Third-party cookie data has been common place for years, allowing marketers to learn about website visitor’s online behaviors. But with Google phasing-out third-party cookies...

The latest and greatest technologies within this industry have made buying a home from start to finish online, entirely possible! Although it may be hard to believe, we break down the process of buying a home - virtually.

Builders are dying to know- when does the home buying journey really start? Spoiler- it’s not when prospects enter your sales centre. The truth is, the buying journey really begins the moment someone arrives on your website. 

The way we do business in 2020 has changed. Within the homebuilding industry, we’ve witnessed a fundamental shift in how home builders approach their marketing and sales operations.

Consumers continue to flock online for all of their retail needs, so why not when shopping for a home? The digital transformation of the home building industry is well underway.

As a data-driven company, OpenHouse.ai believes in the power that AI-technology can bring in offering a personalized home shopping experience. We are passionate about the ethical use of AI-technology.

The power of data is impossible to ignore. As we continue to catapult into a digital world, data and information is only getting more advanced; and arguably the most revolutionary technology of our time is AI.

Traditionally, a warm welcome or kind word from your salesperson was the first introduction to your organization to build trust with clients; now it’s up to your website to offer a positive first impression.

Currently, about 55% of homebuyers who purchased a home within the past five years, hit snags in the homebuying process-- that just isn’t right! OpenHouse.ai is passionate about lowering that statistic.

New technology for homebuilders comes and goes, fast. Although some technology has proven to be more useful than others, one piece of sales and marketing technology that’s here to stay is customer relationship management.

Digital transformation is so much more than a buzzword. As technologies continue to dramatically reshape countless industries, many companies are pursuing large-scale change to remain current in our rapidly evolving world.

The online world is always evolving, and marketers need to constantly adapt to the latest industry trends to keep up.

The best website designs really know how to draw you in. It could be ingenious interaction, phenomenal use of photo and video, or technology and tools that elevate your experience. Whatever it is, you’re hooked.

We live in a time when technology moves fast, and consumer preferences move faster. With changing market trends and consumer interests constantly fluctuating, homebuilders must remain current in order to best serve each buyer

This June, Apple released several changes to its devices and operating systems, as it often does. But tucked within the shiny new user interface were a series of privacy updates that will greatly impact marketers.

As the world continues to catapult into the digital age, optimizing your online presence is critical to succeed. For homebuilders, this entails leveraging your website as one of your greatest digital assets.

Although technology and data in your marketing mix was once a novelty, the transition towards digital has made these resources a necessity to excel in the given market.

OpenHouse.ai’s marketing platform empowered Trico Homes to utilize data and technology to drive high impact decision-making within homebuilding and ultimately increase sales by understanding each unique home buyer.

If the COVID-19 crisis has taught homebuilders anything, it’s that adaptation and agility are necessary to survive, and the best way to do so is by embracing the digital world.

The concept of data and analytics have been around for years; most organizations now understand the value of capturing data and applying analytics to optimize their business.

The transition towards digital is only accelerating, and as your trusted technology partner we want to support you in forging this digital future.

Modern technological developments continue to shape the world around us; within the real estate industry, the latest and greatest is Virtual Reality (VR).

The term content marketing has been thrown around for years, but what exactly does this mean for homebuilders? How does content marketing fit into your overall strategy?

The infamous question all marketers in every industry must face: how do we convert more leads? Within the homebuilding industry, this proves an even bigger challenge. 

Marketers will be facing new challenges when creating targeted advertisements in the digital space due to Google’s most recent policy changes. Segmentation is critical in marketing, but these changes offer a new obstacle.

In recent years, “smart” or “connected” homes have defined luxury within the home building industry. Smart home devices have grown significantly in popularity, and it's time for you to invest in this technology too.

The homebuilding industry is already in the midst of technological change, and the time has come to not just embrace it but leverage it.